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Metaverse Spending to Total $5 Trillion in 2030, McKinsey Predicts

Annual global spending by businesses and consumers related to the metaverse could reach $5 trillion by 2030, according to a new report from consulting firm McKinsey & Co.

E-commerce in the metaverse will account for between $2 trillion and $2.6 trillion of the total, while virtual advertising efforts will account for another $144 billion to $206 billion, McKinsey said.

By comparison, spending on artificial intelligence totaled $93 billion last year, McKinsey said.

Write to Ann-Marie Alcántara

WSJ